What do you do when you finish creating or updating your social media crisis plan? (and please don’t tell me you don’t have one yet!) Do you say “phew, it’s done!” and file it away for a rainy day? If so, you’re leaving yourself – and your company – open to a whole bunch of […]
How Often Should You Revise Your Social Media Crisis Plan?
Your social media crisis plan, in all of its importance, is not something you want to prepare once, file away and then forget about. It’s something that should remain top of mind for your entire staff – especially those who play a role within your social media crisis team. Though this is not something that […]
