DKNY recently found themselves in an online situation that very well could have gone viral, creating a potential crisis for the brand. However, it didn’t. Instead, DKNY handled the situation promptly, directly, responsibly, sincerely, honestly, sympathetically and strategically – and wham! Crisis averted. So much so, in fact, that there was nothing more anybody could […]
9 Ways to Recoup Your Brand’s Reputation After a Crisis
Editor’s Note: It’s time for another Q&A Monday! Today’s question comes from a reader named Vidit Narang. Vidit asks: Hi Melissa, can you please write something related to how brands can overcome damage already incurred to their brand in a crisis, by means of social media activity? In truth Vidit, it really depends on the […]
4 Steps to Preventing a Social Media Crisis
I get asked this question often: “How can we prevent a social media crisis?” Although many crises are unexpected and unavoidable, there are strategies that you can put in place right now that will help you prevent the preventable. In fact, the Altimeter Group recently released a report stating that 76% of social media crises […]
