You know what I love more than a good crisis? A great social media crisis plan! I love when brands take the right steps to protecting themselves, and I love to watch them come out of a crisis in record time and with even more loyal fans then they had going in! It’s a rare […]
The Makings of a Great Social Media Crisis Plan, part 2: The Red Cross
Keeping in line with our theme of the week – learning through the great examples of smart brands in a crisis – about a year ago the Red Cross overcame a situation which could have potentially gone viral, damaging the organization’s trusted reputation. Instead, the Red Cross being quick to respond with humor and human […]
