Image credit: GaudiLab/shutterstock.com I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. In this day and age, the truth is that whether we like it or not, they are both reflective of one another. And in […]
Make Issues Management an Integral Part of your Corporate Culture
Over the past few years, we’ve come to learn that one person can go a long way in wrecking havoc on a brand. Dave Carroll was one of the first to prove this point brilliantly with his “United Breaks Guitars” YouTube trilogy. But what about the incidents that occur that senior management never hears about? […]
Online Reputation Management: Exclusive Interview with Hip Hop Artist, DeLon
Yesterday, I talked about how to deal with damaging online rumors and how Hip Hop artist, DeLon, has had to tackle this in a very serious way. Well, with all this new-found experience under his belt, DeLon has some lessons, tips and insights that he wants to share with you, in order to help you protect […]
Online Reputation Management: Dealing with Negative Search Engine Results
This week I’m answering Wendy’s question. Wendy asks: “How do you deal with negative and/or inaccurate information that shows up high on Google, so that if someone searches for your brand the negative information shows up on top despite positive stories you’ve circulated?” This is an excellent question! Search engine optimization (SEO) is a very […]
