As companies, professionals, brands and personal brands, our name and our reputation is of the utmost importance. We strive, with integrity and hard work to achieve a strong brand name and an excellent reputation – both online and offline. But what if someone – whether an unhappy client, a competitor or anyone else – attempts […]
How To Deal With Individuals Who Threaten a Social Media Attack On Your Brand
Yesterday morning (Monday) I received this email in my inbox from an individual who had written me on Friday: Although this snarky email was apparently meant as a (unnecessary) joke (and followed by an even ruder email), it got me thinking about the threat of a social media attack: how they can be intimidating while […]
6 Steps to Correcting Online Rumors About Your Brand
I often say that rumors, since based on untruths, do not qualify as a full-on crisis. However, what if the rumors are beginning to go viral and becoming so overpowering that nobody is listening to the facts you’re trying to release to prove their falsehood? Not only is this a stressful situation, but in this […]
