I get asked this question often: “How can we prevent a social media crisis?” Although many crises are unexpected and unavoidable, there are strategies that you can put in place right now that will help you prevent the preventable. In fact, the Altimeter Group recently released a report stating that 76% of social media crises […]
Helping the Victims of Another Company’s Social Media Crisis: How Taylor Guitars Increased their Sales Volume by 25%
Note from the editor: This is the first of a two-part series on helping the victims of another company’s social media crisis and providing them with a solution to their problem. Read the second part of this series here. A crisis is a hectic time for everybody involved. But what about when you’re not involved? […]
The Makings of a Great Crisis Response: Fontaine Santé
Back in December a Montreal-based company, Fontaine Santé, detected the possibility of Listeria Monocytogenes in their pre-packaged salads. Fontaine Santé Foods Inc. is a widely distributed North American food company that prides itself on quality ingredients, preservative-free, ready-to-eat produce. At the time of this discovery, the potentially contaminated salads had already been distributed and purchased […]
When To Move On From Engaging in Negative Comments
I used to work for a guy. This guy has gotten a really bad rap over the years. Like, really bad. Multiple forums and third party sites were dedicated to saying negative things about this person. It was so bad, that people were even making Twitter accounts specifically just to bash him and his company. […]
