Editor’s note: This Q&A Monday post answers a question posed by reader, Lisa Frizzell: How can social media be used to manage organized attacks from opponents? Being attacked by opponents with campaigns on social media that go – or have the potential of going – viral is a fear that many brands share in common. Especially […]
Bic For Her: The Latest in Social Media Attacks
If you haven’t heard, Bic is in the midst of the latest online attack for their “Bic For Her” new line of pens. Pens designed and marketed specifically for women: What’s the word on the street – or rather the voice on the web saying? Many find themselves insulted with this new line and the […]
