Last night, I had the pleasure of being a guest on The Crisis Show. It had been a while since I’d been on and I was really looking forward to having a good discussion with host, Rich Klein, about some really hot topics in the social media news right now: Applebee’s social media crisis and […]
How Powerful Can One Unhappy Customer Truly Be?
I had this question asked to me recently: “Honestly, how powerful can one unhappy customer – one voice – truly be?” This question was asked in a discussion regarding social media and the risk it imposes on companies and organizations. With all the real-life examples of the power that one voice can have in this […]
One Brand’s Social Media Crisis is Another Brand’s Social Media Salvation
One amazing aspect of social media is how, within mere days it can help bring a 7 year-long open-ended court case to a prompt closure. Lassonde, a mega Quebec brand has just experienced this first hand. In 2005 Lassonde sued a small Quebec-based soap company for using the word “Oasis” as their product line’s brand […]
