I have a hard time understanding how large corporations are still failing the basics when it comes to utilizing social within their crisis communications. I watched all night last night as North America spoke, tweeted, posted and conversed about the below picture of a Taco Bell employee, that was uploaded to personal Facebook pages, but […]
Rona’s HUGE Customer Care Fail and Lessons for Smarter Brands
As you know, my line of work calls for me to help a lot of brand under attack or facing crises online. As you also know, I have a clear mission through this blog to help brands protect and prepare themselves from the many risks that threaten their company’s reputation. For that reason, it is a […]
