Social media is a crisis communications tool that needs to be understood, planned for as such, and practiced on in trainings and crisis simulations by the appropriate members of your crisis team. No matter where a crisis originates today, the fact of the matter is that it will take mere minutes (if not seconds) for it […]
Is It Time To Practice Your Social Media Crisis Plan?
What do you do when you finish creating or updating your social media crisis plan? (and please don’t tell me you don’t have one yet!) Do you say “phew, it’s done!” and file it away for a rainy day? If so, you’re leaving yourself – and your company – open to a whole bunch of […]
Incorporating Vine Into Your Social Media Crisis Plan
Last week, Twitter released a new app for creating and sharing short looping videos on the social network, called Vine. Many brands have begun to get creative with the app already, using it for marketing messages and brand engagement (check some out here). But in terms of crisis communications, think of what these 6 second […]
What To Include Within Your Social Media Crisis Plan
Now this is a big question and although it depends on your company or organization, the following is a list of some must-haves when it comes to creating your social media crisis plan: The definitions of both a social media crisis and a social media issue These are two different types of online issues that […]
Social Media Crisis Plans for Global Organizations
As we saw yesterday, social media crises can get even more complex when you’re talking about global organizations. With many brands or branches around the globe comes a long list of questions, such as: Should we develop a social media crisis plan per brand, or one global document for all brands? How should we manage […]
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