2012 saw a lot of social media crises and issues take shape. Some were handled extremely well, and others were handled so poorly that the rest of us were left scratching our heads saying “what were they thinking?!!” No matter what, one thing’s for sure: these online issues gave us all some great examples and […]
Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises
United Breaks Guitars is a case study that I talk about often – as do many companies, organizations and speakers. It’s a case that shows the power of each individual person in the age of social media and is used in training courses and crisis preparation strategies all around the world. Dave Carroll, the guy […]
