Communication is critically in a crisis. When it comes to using social media to communicate your message it can get a little overwhelming. So many channels, so many expectations, so many opportunities. Where do you begin? There are three cores to using social media to communicate your brand’s message throughout a crisis: Your message The […]
21 Smart Tips to Help You Stay on (the Right) Track in a Social Media Crisis
Staying calm, collected and on the right track while your customers and fans lash out and criticize your company or organization can be a crisis in itself! Here are 21 tips to help you achieve and overcome this challenge (not to mention help steer your company through the crisis), if ever you find yourself faced […]
Would You Insure Your Company Against Social Media Crises?
“Can you imagine if insurance policies existed to protect companies against negative viral videos, and companies were buying them? To be insurable, they would have to sustain a certain level of quality and service with their products.” – Dave Carroll, United Breaks Guitars: The Power of One Voice in the Age of Social Media Dave […]
4 Steps to Preventing a Social Media Crisis
I get asked this question often: “How can we prevent a social media crisis?” Although many crises are unexpected and unavoidable, there are strategies that you can put in place right now that will help you prevent the preventable. In fact, the Altimeter Group recently released a report stating that 76% of social media crises […]
The Employee’s Guide to Social Media Crisis Management
What happens if the company or organization you work for finds itself in a social media crisis, but hasn’t invested in a social media crisis plan? What do you do when the stress of the situation starts to escalate and you’re still left unclear of your role within the crisis? When you feel unhelpful, confused […]
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