A social media crisis is a stressful time for all parties involved. It’s easy to panic, get overwhelmed and make decisions that can end up hurting your brand even further. When faced with a social media crisis, do yourself a favor and avoid the following 5 common mistakes I see brands make over and over […]
6 Features to Include Within Your Internal Communications Platform
In order to overcome a social media crisis quickly and efficiently, you’re going to need all the help you can get! Aside from leveraging the help of your still-happy fans and followers (which I talk about here), it’s important to have your entire staff assist in helping you regain control of the crisis in the […]
6 Ways to Help the Victims of Another Company’s Social Media Crisis
Note from the editor: This is the second part of a two-part series on helping the victims of another company’s social media crisis by providing them with a solution. The first part of this series talks about Bob Taylor, of Taylor Guitars, and how he increased his sales revenue by 25% after helping the victims […]
Helping the Victims of Another Company’s Social Media Crisis: How Taylor Guitars Increased their Sales Volume by 25%
Note from the editor: This is the first of a two-part series on helping the victims of another company’s social media crisis and providing them with a solution to their problem. Read the second part of this series here. A crisis is a hectic time for everybody involved. But what about when you’re not involved? […]
The Makings of a Great Crisis Response: Fontaine Santé
Back in December a Montreal-based company, Fontaine Santé, detected the possibility of Listeria Monocytogenes in their pre-packaged salads. Fontaine Santé Foods Inc. is a widely distributed North American food company that prides itself on quality ingredients, preservative-free, ready-to-eat produce. At the time of this discovery, the potentially contaminated salads had already been distributed and purchased […]
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