In yesterday’s post I identified the difference between a social media crisis and a social media issue, and as Jeff Haws, of Grizzard Communications Group, Inc., tweeted: “Spoiler: You’d prefer an issue.” Jeff is definitely right. But how can your social media monitors easily detect when an irritating and overwhelming social media attack is either a […]
The Difference Between a Social Media Crisis and a Social Media Issue
Last week, the lovely Charlotte Lyng wrote a guest post for my blog titled “Identifying A Crisis and Managing it Effectively“, in which she stated: “Organisations deal with problems every day; unsatisfied customers, rising prices, disrupted services, late shipments etc., but these do not necessarily constitute a crisis.” And how true this statement is! But […]
