“There’s so much risk involved with social media, and I’ve seen so many other companies get slammed on their own channels, that I’ve decided to shut down my Facebook and Twitter pages and be done with it all. Now nothing bad can happen to me or my brand online!” How great would that be (for […]
Risk Assessment: Preventing and Preparing for a Social Media Crisis
Getting your team together to do a risk assessment in order to identify potential risk that may present itself to your brand, is one of the first steps in preventing and protecting your brand from a social media crisis. Without understanding the risk involved and the possible crises that may occur, how can you begin […]
