The answer is just about everything! Let me put it this way: your brand’s values are what connect you to your stakeholders. It’s upon these shared values that relationships are built, bonds are formed and credibility is earned. In a crisis, it’s easy to get swayed, lose track of these values and succumb to peer-pressure […]
Susan G. Komen Suffers Long-Term Repercussions after 2012 Crisis
We’ve been discussing the long-term repercussions of crises lately and I have another one to add to the pile. Susan G. Komen for the Cure Foundation put themselves head-first into a serious crisis early last year when they announced that they were going to stop funding grants to Planned Parenthood for cancer screenings. This announcement created an […]
