What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. But you and I, we’re not the majority of people, are we? We therefore know that the truth […]
Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not
Image credit: GaudiLab/shutterstock.com I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. In this day and age, the truth is that whether we like it or not, they are both reflective of one another. And in […]
