Many consumers look to Yelp for feedback and reviews of different businesses, restaurants, hotels – you name it. Many organizations have issues with Yelp ranging from negative reviews to fake reviews and more. Let’s pause here on the issue of fake reviews. A new report by Harvard Business School shows that 20% of Yelp reviews are […]
4 Ways to Handle Negative Online Reviews Against Your Brand
I was recently asked the following question on Linkedin: What’s your general view about what companies should do if they feel they are being unfairly maligned on Yelp? Same for doctors being unfairly maligned on medical sites? This is a great question since so many brands and professionals have been experiencing these types of maliciously-intentioned […]