TCIP #028 – Cross-Cultural Communication in Crisis with Brigitte Stock

Welcome to episode #028 of The Crisis Intelligence Podcast, with Melissa Agnes and Brigitte Stock.

Countless crises cross borders. When this happens, the task of successfully managing the crisis becomes even more of a challenge. Amongst other things, successfully managing a global crisis means understanding the impact that different cultures have on your crisis communication – and being prepared to communicate effectively with all of the different cultures involved in the crisis.

In this episode of The Crisis Intelligence Podcast, Brigitte Stock and I discuss the role of cross-cultural communication in crisis and emergency management. Within this episode, Brigitte reveals some key strategies that need to be incorporated into your crisis management plan when dealing with different cultures, different trends, different languages and more. We examine how recent real-world crises were impacted by culture. We also discuss etiquette and the importance of a “politeness strategy” and how these simple yet vital strategies can help you manage an international crisis, by helping you communicate with different stakeholders in different parts of the world when your communications matter most.

This episode of The Crisis Intelligence Podcast discusses:

• The impact of culture (both of a nation and of an organization) in crisis management.
• How social media impacts the need for cross-cultural communications in managing crises today.
• What a “politeness strategy” is and how to develop one.
• What to keep in your “toolkit” of cross-cultural communications for crisis management.
• The 10 dimensions of cross-cultural communications for crisis.
• The role of etiquette in your crisis communication.

This is not just an important listen, but a really fascinating one. Enjoy!

Running time: 1:03:03

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Learn more about Melissa Agnes
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Learn more about Agnes + Day, The Crisis Intelligence Firm.

Learn more about Brigitte Stock
Follow Brigitte on Twitter: @stockmedia
Check out Brigitte’s blog

Thanks to Brigitte for taking the time to have this fascinating discussion with me.