The following infographic was sent to me by Fanpage Karma and, although it’s not directly about social media crises or issues, I found it interesting none-the-less.
It promotes social media engagement and organic growth which, when it comes to social media issues and crisis management, both have very strong, positive impacts on your brand and reputation. Think about it:
- The more you interact and engage with your audience pre-crisis, the more they get to know you, the more goodwill you establish and the more brand evangelists you have the opportunity of creating
- The more loyal fans and followers you have, the more eyes, ears and support you potentially have in a crisis situation
That said, check out the following infographic and determine which areas of your social media activity can be strengthened in order to gain from the above benefits:
Infographic and study by Fanpage Karma
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.
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