Over the weekend, the organizers of Montreal’s St. Jean Baptiste parade were accused of racism, when an image of a float being pushed solely by people of color, went viral. While I’m confident that this situation was unintentional, it’s not the first time we see an organization experience an avoidable controversy on account of their failure to assess the potential risk associated with their initiative.
Part of implementing a crisis-ready culture requires you to train and empower your teams to assess, identify and mitigate risk in every aspect of your business. This includes your marketing, PR and communications campaigns.
In this week’s crisis ready video, I discuss this critical component missing from the majority of organizations’ processes, and provide tips on how you can go about fixing this blind spot. Take a look!
I’d love to hear from you!
What are some processes you’ve implemented, to help your team mitigate risks within your marketing, communications and/or PR campaigns?
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