Part of being crisis-ready means thinking through your organization’s top high-risk scenarios and developing a crisis preparedness program that is scalable, flexible and realistically actionable – and then integrating that program into the culture of your organization.
In this week’s #crisisready video, I provide a high-level overview of how you can go about approaching the development of a strategic crisis preparedness program for your organization. Take a look:
Do you have a crisis management question you’d like me to answer?
Comment below or use the hashtag #crisisready on Twitter and I’ll do my best to answer your question in an upcoming video!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.
Thanks, Melissa. I’m working on social media strategies for a couple of government clients, and I always appreciate your expertise in crisis management.
Hi Kristy, glad to hear you’re thinking about crisis management in your social media initiatives with government agencies. It’s an important topic to not overlook in such important work. Wishing you the best of luck and much success!