IKEA has been in the news lately in association with six toddlers’ deaths. Not something any organization wants to be associated with.
Over the past several years – in fact, dating all the way back to 1989 – six toddlers have been reported to have died, and dozens more have been injured, after having an IKEA dresser or chest fall on top of them. The latest tragedy occurred earlier this year, but it wasn’t until last week that IKEA finally decided to take responsibility for their faulty dressers and issue a recall. As of last week, 29 million dressers and chests have been recalled across North America.
This is a big deal – and a mess that IKEA will want to put behind them as soon as possible. But it’s also a complicated mess to clean up, as 29 million recalls makes for a lot of customers that IKEA should be determined to reach in order to spread awareness and hopefully prevent any further fatalities or injuries.
What Should IKEA’s Next Steps in Crisis Management Be?
In this week’s #crisisready video I talk about IKEA’s crisis management strategy in response to this issue and where, in my opinion, they’ll need to step up their game if they really want their crisis management to be successful.
Have a watch and then let me know your thoughts on IKEA’s crisis management strategy by using the hashtag #crisisready on Facebook or Twitter!
If you’re interested in watching IKEA’s “Secure It!” campaign video to see what I’m talking about, click here.
CORRECTION: In this video I say that 7 toddlers have died, which is incorrect. There have been a total of 6 toddler deaths and dozens of injuries. My apologies for the misinformation. The message of this video, however, remains the same.
Have more to add to this story?
Comment below or use the hashtag #crisisready on Twitter or Facebook and let’s continue this discussion!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.