As I sat on an Air Canada flight this week, listening to the message that warned passengers to power down their Samsung Galaxy Note 7 devices, I thought: “But what if somebody doesn’t power down and and there’s a fire – a crisis – mid-flight?”
So I sat there and I thought about the simple message the flight attendant had just given, in both English and French. They basically said “please power down and do not plug into the aircraft.” That was it. No semblance of an explanation, which means no real reason for people to actually understand the importance of this message and to take it seriously enough to close their phones if they do in fact have a Galaxy Note 7.
So, of course, I opened my iPhone and recorded this week’s episode of the #crisisready video series where I discuss the concept of giving people more context when releasing an important message in your crisis prevention and crisis management. Take a look:
How descriptive do you think one’s crisis management message should be?
Comment below or use the hashtag #crisisready on Twitter and let’s continue this conversation!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.