I recently got interviewed by a blogger and author friend of mine, Laura Howard of Finding Bliss. Within this interview, Laura and I discuss the ways to go about responding to and dealing with negative online interactions such as sockpuppets, negative vs. unacceptable comments, and a whole bunch more. Laura interviewed me with her author […]
Social Media Monitoring Tools Reviewed: Twilert
Note from the editor: This is the first in an ongoing series where I will be reviewing the many different social media monitoring tools available to you, both free and paid, in order to help you choose the monitoring tools that are best targeted for your particular needs and objectives. To better understand why social […]
Tech Savvy Skills You Need to Acquire Before a Social Media Crisis (Checklist)
There are so many technical aspects of your crisis plan that need to be executed quickly and efficiently in a crisis. If you’re equipped with a webmaster, IT professional or in-house web developer that’s great! However, one thing we know for sure about social media crises is that they tend to happen at the worst […]
Dark Websites as a Social Media Crisis Management Strategy (White Paper)
A dark website is a pre-developed site that is not set live until your corporation finds itself in the midst of a social media crisis. Pre-crisis, a dark website is equipped with the appropriate legal and other documentations that your corporation may feel will be needed, but not have the opportunity to acquire during an […]
Making Good Use of Your Blog in a Crisis
Every company and organization should have a blog. Not only does it play a massive role within your content marketing strategy and generating new leads, but it plays a substantial role in helping you regain control of a crisis. How to strategically use your blog in a crisis Publish your FAQ Your FAQ plays an […]
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