Note from the editor: This is the first in an ongoing series where I will be reviewing the many different social media monitoring tools available to you, both free and paid, in order to help you choose the monitoring tools that are best targeted for your particular needs and objectives. To better understand why social media monitoring is so crucially important for your company or organization, click here.
I’ve been experimenting with Twilert for over a month now, and I have to say that as a free tool, I find it serves it’s purpose quite completely.
Twilert is a free Twitter monitoring application that monitors all mentions of your chosen keywords across the Twitter-sphere. What I love best about Twilert is that it doesn’t simply monitor @mentions or hashtags, but monitors all words within a tweet. Meaning that you don’t have to worry about missing out on articles, tweets or discussions just because someone didn’t wrap your chosen keyword in an @mention or hashtag.
Twilert is extremely easy to manage and use. Simply sign in with your Google or Twitter account, type in the keywords you want to monitor and set a frequency of delivery straight to your inbox.
Who it’s for: The company or organization who wants to monitor specific keywords across the Twitter-sphere on a regular basis.
It’s purpose: Depending on your company or organization’s particular needs and objectives, Twilert allows you to monitor for any and all mentions, discussions or shared content that you want or need to keep tabs on.
Examples of what you can monitor for:
- Mentions of your company or organization
- Mentions of your products or services
- Industry related tweets
- Shared articles of a chosen topic
- Potential prospects
- Crises on the rise
Monitoring frequency: Twilert gives you the ability to monitor your chosen keywords as frequently as you need.
For example, you can tell Twilert to send you updates:
- Everyday at 9am
- Every hour
- Every Sunday at 5pm
Here’s a quick glance at how the Twilert updates arrive in your inbox:
Narrowing in on your monitoring skills
Like we saw in my post 5 Secrets to Becoming a Super Social Media Monitor, Twilert offers you ways of narrowing in on your monitoring with special codes and commands.
- Narrow in on your searches with quotations. Ex: “Social Media Monitoring” will only bring back results of that very specific term.
- Use the OR command to monitor either or of your terms. Ex: “Social Media” OR Monitoring.
- Exclude specific terms with the – command. Ex: “Social Media” -Monitoring.
- Use the from: or to: commands to monitor specific keywords from or to a specific Twitter account. Ex: from:melissa_agnes / to:melissa_agnes.
- Exclude retweeted tweets in your monitoring. Ex: “Social Media Monitoring” -rt <or> “Social Media Monitoring” -via (or use both commands together).
Twilert also allows you to monitor:
- Via geolocation
- By language
- Specific links
- And more
Simply click the “advanced search options” before creating your Twilert.
How Twilert best serves me
I personally use Twilert to monitor mentions of the keywords I want to track, to find great articles within my niche to share with my followers, and to keep my eyes open for people or companies in need of my services. So far, Twilert has been one of my secret weapons for all of the above!
What about you?
Have you ever used or experimented with Twilert, and if so, how did it benefit your social media monitoring? Share your comments with me below!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.