Back in December a Montreal-based company, Fontaine Santé, detected the possibility of Listeria Monocytogenes in their pre-packaged salads. Fontaine Santé Foods Inc. is a widely distributed North American food company that prides itself on quality ingredients, preservative-free, ready-to-eat produce. At the time of this discovery, the potentially contaminated salads had already been distributed and purchased […]
The Makings of a Great Social Media Crisis Plan, part 2: The Red Cross
Keeping in line with our theme of the week – learning through the great examples of smart brands in a crisis – about a year ago the Red Cross overcame a situation which could have potentially gone viral, damaging the organization’s trusted reputation. Instead, the Red Cross being quick to respond with humor and human […]
The Makings of a Great Social Media Crisis Plan, part 1: Boingo
If you’re a frequent reader of my blog, then you’re well aware of what can happen to your business if you find yourself caught unprepared and faced with a social media crisis. We’re talking serious reputation damage, loss of customers and a monumental blow to your business’ bottom line – but you already knew that! […]
This Week’s Hot Topics: Inspiration, New Strategies and Tons More!
Spring is in the air and from what many of you have been telling me, you feel inspired and rejuvenated! Well, I have to say that me too! So while you enjoy your first Friday of spring 2012, take a look at some of the great content that got published this week on social media […]
Domino’s Pizza: A Look At the Timelessness of A Social Media Crisis Plan
Looking back on some of my favorite social media crises over the past years, I’ve noticed one very advantageous quality: a solid social media crisis plan is timeless. Not because of the strategy itself, but because, although the platforms and the scenarios may change, one constant remains the same: we, as businesses, deal with people. […]
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