Social media is a crisis communications tool that needs to be understood, planned for as such, and practiced on in trainings and crisis simulations by the appropriate members of your crisis team. No matter where a crisis originates today, the fact of the matter is that it will take mere minutes (if not seconds) for it […]
Weekly Roundup of Awesome Links: Week of August 19th 2013
Another week come and gone and we find ourselves towards the end of August already. In case you’ve been as busy as us, below are 9 links worthy of your attention. Enjoy the reads and have an awesome weekend! Posts from the Crisis Intelligence Blog How to Respond to Social Media when your Offices are […]
Crisis Communications: Understanding your Social Media Demographics (Infographic)
Understanding which demographics most use which social media channels and why is the first step in developing a relevant and targeted social media marketing campaign – and of course, zoning-in on your organization’s specific demographics is the next step. But these demographics go far beyond just plain old marketing. They’re required knowledge when it comes […]
Update on Recent Crises: Paula Deen and the Lac-Mégantic Disaster
This summer has seen quite the tragedy and scandal. Two of the biggest crises in the past couple of months have been none other than the Paula Deen racial scandal and the Lac-Mégantic tragedy and the horrific crisis management from the railroad company responsible, Rail World Inc. Since new developments have emerged in both crisis […]
78% of Facebook’s Daily Users are Mobile – What Does this Mean for your Crisis Communications?
Facebook recently revealed that 78% of their daily U.S. users are accessing the social platform from their mobile devices. I’ve been talking a lot lately about mobile technology and your organization’s crisis communications, and this is yet another indication of the mass use of mobile devices in people’s daily lives. The fact is, mobile devices are […]
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