Last week, I had the pleasure of chatting with Shel Holtz about the Crock-Pot and Tide Pod Challenge incidents, on his widely recognized PR Podcast, “For Immediate Release” (“FIR”). My conversation with Shel begins at roughly the 6-minute mark, where we spend a good 15 minutes discussing: Whether the Tide Pod Challenge and the Crock-Pot […]
Baffling Proof That Issues Can Strangely Emerge From Anywhere
Courtesy: This Is Us NBC Last week, I posed the question of “what kinds of scenarios, allegations, or rumors risk planting emotional doubt in the minds of your stakeholders?” As I explained, this is an important question to answer as a little bit of emotional doubt can present long-term negative effects on your brand. Coincidentally, […]
When Doubt Is Planted, Your Brand Becomes Vulnerable
Ulta Beauty has been accused of cleaning and reselling used makeup, by former employees. While other employees have negated the allegations, and while the brand has come forth with a response that addresses the accusations, stating that they “do not allow the resale of used or damaged products,” the risk of these types of allegations […]
How To Get Your Crisis Communications Right The First Time
It has taken Equifax several attempts (and CEO’s) to get their crisis communications right, following the massive data breach that has impacted more than 143 million people. What do I mean by “right”, you ask? I mean everything from their tone of care and concern, to admitting their need for improvement, to answering key stakeholder […]
The Critical Component Missing From Your Marketing and Communications Processes
Over the weekend, the organizers of Montreal’s St. Jean Baptiste parade were accused of racism, when an image of a float being pushed solely by people of color, went viral. While I’m confident that this situation was unintentional, it’s not the first time we see an organization experience an avoidable controversy on account of their […]
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