It has taken Equifax several attempts (and CEO’s) to get their crisis communications right, following the massive data breach that has impacted more than 143 million people. What do I mean by “right”, you ask? I mean everything from their tone of care and concern, to admitting their need for improvement, to answering key stakeholder questions and concerns.
My friend, Josh Bernoff, editor of the Without Bullshit blog, made a great observation and asked me an important question. He wrote:
Why can’t organizations seem to get their crisis communications right the first time?
He’s right. We see this happen time and time again. It takes organizations multiple failed attempts at communicating, before they are able to do it right, and thus, finally begin to effectively manage their crisis. Why is this? There’s a simple answer, which I share with you in the latest CRISIS READY™ Video. Take a look – and learn how to avoid making this impactful mistake for your own organization!
Interested in bringing this important message to your next meeting or event?
Melissa Agnes delivers powerful, thought-provoking keynote presentations that help organizations build an invincible brand. Click here to learn more.