Recently, Brad Phillips, a.k.a. Mr. Media Training, wrote a post about giving a Tweet-worthy media interview. This excellent piece of literature got me thinking of the importance of having Tweet-able messages within your crisis communications plan. Why are tweet-worthy messages important in a crisis? Soundbites are a powerful thing. (For everything you need to know […]
Twitter Customer Service Study: Lessons Learned (with Infographic)
Editor’s Note: The following is a guest post by Ashley Verrill, a market analyst with Software Advice, on a study she recently did evaluating different companies’ customer service efforts on Twitter – and the lessons she learned and wants to share with you. In today’s Yelp and social media-saturated world, online reputation management is paramount to success. […]
Incorporating Vine Into Your Social Media Crisis Plan
Last week, Twitter released a new app for creating and sharing short looping videos on the social network, called Vine. Many brands have begun to get creative with the app already, using it for marketing messages and brand engagement (check some out here). But in terms of crisis communications, think of what these 6 second […]
Weekly Roundup of Awesome Links: Week of January 21st 2013
Happy Friday! As usual, voila some interesting articles you may have missed this week. Enjoy and have a wonderful weekend! From the Crisis Intelligence Blog 9 Ways to Recoup Your Brand’s Reputation After a Crisis Handling the Media in a Crisis: Why Your Entire Team Needs to be Prepared The Story of Trust 2013: A […]
Social Media Monitoring Tool Review: HyperAlerts (Free Tool)
Last week, while expressing the importance of monitoring, monitoring, monitoring your Facebook page, I mentioned the option of using a free monitoring tool called HyperAlerts. Since then, I’ve had many of you come back and ask me about this free monitoring tool, so I thought it would be a good one to review this month. […]
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