Buffer is a tool that, honestly, I couldn’t live without! It helps me share all the great content that I consume each morning over the course of the day, and by doing so, it helps me keep my online presence going even when I’m neck-deep in client work (and even on the weekends when I […]
Update to Yesterday’s Post: Is Twitter On Its Way to a Social Media Crisis?
Reader, Dave Zan, was nice enough to respond to yesterday’s post about Twitter potentially being on its way to experiencing a social media crisis, with a link to Twitter’s official statement regarding the recent Burger King and Jeep hacks. Within this statement/post, Twitter addresses the concerns of the public by saying: “Over the past couple […]
Is Your Crisis Communications Plan Twitter-Friendly?
Recently, Brad Phillips, a.k.a. Mr. Media Training, wrote a post about giving a Tweet-worthy media interview. This excellent piece of literature got me thinking of the importance of having Tweet-able messages within your crisis communications plan. Why are tweet-worthy messages important in a crisis? Soundbites are a powerful thing. (For everything you need to know […]
Twitter Customer Service Study: Lessons Learned (with Infographic)
Editor’s Note: The following is a guest post by Ashley Verrill, a market analyst with Software Advice, on a study she recently did evaluating different companies’ customer service efforts on Twitter – and the lessons she learned and wants to share with you. In today’s Yelp and social media-saturated world, online reputation management is paramount to success. […]
4 Tips to Using Promoted Tweets Effectively in a Crisis
We see promoted tweets for marketing campaigns all the time on Twitter. But what about using a promoted Tweet to communicate your message in a crisis? I saw this done recently and thought “what a great idea!” It was actually United Airlines that recently promoted a Tweet on the top of their Twitter stream to report […]