I’ve spoken before about the difference between negative comments and unacceptable comments, so as you know, there’s a big difference. Quick overview Negative comments need to be responded to and give you the opportunity to turn an unhappy customer or fan into a life-long advocate. Unacceptable comments are unacceptable and should be deleted. But where […]
Why You Shouldn’t Create Fake Social Media Accounts to Support Your Brand
When faced with negative criticism online, have you ever considered creating some fake social media accounts (or pay a company to) and have those fake accounts come to your defense, responding to the negative commentators in support of your brand? If so, did you think “no one will ever know for sure” and that it’ll […]
8 Questions to Help You Prepare Your Company For a Social Media Crisis
What obstacles and potential threats does social media present to your company or organization? What are the red flags that mean your company may be under social media or online attack? What is your first response strategy to responding to a potential online threat? These are all important questions that you should absolutely have defined […]
Is Your School Ready With The Proper Crisis Communications Plan?
In light of the back to school season that’s fast approaching, this week on The Crisis Show we dedicated the entire show to a special “Back to School” segment. Rich dubbed it “We don’t need no education”, borrowing the title of the Pink Floyd cover to make a statement that educational institutions as a whole […]
Social Media and Online Reputation Crisis in the London Olympics: Lessons Learned
Editor’s note: This is a guest post by my colleague, Carlos Victor of CVComunicar Consultancy, in Spain. This post originally appeared in Spanish on Carlos’ blog, Crisis de Reputación Online. Social Media and Online Reputation Crisis in the London Olympics: Lessons Learned The risk of a reputation crisis in social media was this year’s headache for […]
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