I often say that rumors, since based on untruths, do not qualify as a full-on crisis. However, what if the rumors are beginning to go viral and becoming so overpowering that nobody is listening to the facts you’re trying to release to prove their falsehood? Not only is this a stressful situation, but in this […]
When Should You Take Negative Criticism or Discussions Offline?
This is a good question! When should negative criticism that gets posted to your social media channels be taken to, and dealt with, offline? There are so many ways to deal with negative criticism and negative comments that get posted to your online channels, and sometimes taking the matter offline is your most strategic option. […]
How To Deal With Sockpuppets And Other Forms Of Negative Criticism (Interview with Laura Howard)
I recently got interviewed by a blogger and author friend of mine, Laura Howard of Finding Bliss. Within this interview, Laura and I discuss the ways to go about responding to and dealing with negative online interactions such as sockpuppets, negative vs. unacceptable comments, and a whole bunch more. Laura interviewed me with her author […]
Social Media Monitoring Tools Reviewed: Twilert
Note from the editor: This is the first in an ongoing series where I will be reviewing the many different social media monitoring tools available to you, both free and paid, in order to help you choose the monitoring tools that are best targeted for your particular needs and objectives. To better understand why social […]
Tech Savvy Skills You Need to Acquire Before a Social Media Crisis (Checklist)
There are so many technical aspects of your crisis plan that need to be executed quickly and efficiently in a crisis. If you’re equipped with a webmaster, IT professional or in-house web developer that’s great! However, one thing we know for sure about social media crises is that they tend to happen at the worst […]
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