I was recently interviewed by the lovely Leigh Kostiainen, from Advanced Fan Page Solutions, on the topic of Social Media Crises and why it’s so important to be prepared for one with the right social media crisis plan. In the interview Leigh asks me some great questions about why it’s important to protect your brand with […]
5 Secrets to Becoming a Super Social Media Monitor
So it’s been a great week! We’ve gone through the ins and outs of social media monitoring and by now you should be fully equipped to: Start setting up your social media listening posts Know the type of social media monitoring team your brand requires (if any) Begin monitoring the social discussions around your brand! […]
How to Know If You Need a Social Media Monitoring Team
If you’re a big brand, with many online conversations taking place about you on a regular basis, then simply setting up your social media listening posts probably won’t suffice. You’ll need a team responsible for tracking those conversations, and most importantly, listening to them on a daily basis. And by daily, I mean 7 days […]
The Best Social Media Monitoring Tools For Your Brand
As you know, I’ve dedicated this entire week to helping you learn all the ins and outs of social media monitoring. Over the last two days, we’ve explored the benefits of becoming an avid social media monitor, the different types of listening you can do, and of course, the keywords and phrases you should be […]
What Type of Social Media Listening Should You Be Doing?
Yesterday we touched base on what social media monitoring is and we explored the long list of benefits and opportunities it presents to you – not just for steering your brand through a social media crisis, but for marketing opportunities and key evaluation exercises as well. Today, we’re going to dive even deeper by determining […]
