What do Ryan Lochte and Paula Deen and have in common? They are both personal brands who have suffered negative material impact due to poor judgment and unethical (public) behavior. As professionals, we’re all personal brands. We represent ourselves in the professional world just as much as we represent the organization for which we work […]
How to Choose Which Communications Platforms to Use in a Crisis
With so many platforms and tools available to us today, how do you choose the right communications platform for your organization to leverage in a crisis? Tune in to this week’s #crisisready video and find out! Have more to add to this story? Comment below or use the hashtag #crisisready on Twitter and let’s continue […]
How to Mitigate the Transference of Stress During a Crisis
The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” This is important for leaders to realize prior to experiencing a crisis Why? […]
How to Develop a Crisis Preparedness Program
Part of being crisis-ready means thinking through your organization’s top high-risk scenarios and developing a crisis preparedness program that is scalable, flexible and realistically actionable – and then integrating that program into the culture of your organization. In this week’s #crisisready video, I provide a high-level overview of how you can go about approaching the […]
Is Your Corporate Website Still the Right Place to Designate as Your Crisis Communications Home Base?
With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? This is a good question. One you should aim to think through within your crisis preparedness. So what’s the answer? The truth is that, […]
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