As we’re nearing the end of November, and ultimately, the end of 2013, I’m getting ready to provide you with my annual “Reflections and Forecasts” series. This series will be lead by some of today’s leading crisis management, PR, legal and other professionals, and will reflect on their biggest take-aways and lessons from this past […]
Could Adapting #FOMO Help Organizations Better Engage?
FOMO, which stands for “fear of missing out”, is a term that was recently brought to my attention. After Googling it, I’ve come to learn that there are people out there that really do have this fear – and that it is amplified with social media, which results in continual checking of one’s status and […]
Weekly Roundup of Awesome Links: Week of November 18, 2013
Happy Friday, fabulous readers! I’m actually taking the weekend off this weekend (unless, of course there’s a crisis that demands my attention) and I can’t wait because I can’t remember the last time I took some time to, well, not work! It’s been a crazy few months here at MACM and I’m looking forward to […]
What Does the Google Plus and YouTube Integration Mean for your Organization?
I recently wrote about how Twitter and YouTube are the two social media platforms that your organization should absolutely be on prior to experiencing a crisis (in order to be crisis-ready), and how Google Plus was quickly climbing the ranks to become third on the list. Well, since Google has integrated Google+ comments within YouTube’s […]
Your Online Reputation IS Your Reputation
And that’s the truth. Today’s “word of mouth” is expressed and shared on social media which impacts your search engine rankings. When prospective clients and customers are in need of a product or service, they first Google it and then mozy-on over to the reviews, articles and other forms of online content that may provide […]
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