The answer is just about everything! Let me put it this way: your brand’s values are what connect you to your stakeholders. It’s upon these shared values that relationships are built, bonds are formed and credibility is earned. In a crisis, it’s easy to get swayed, lose track of these values and succumb to peer-pressure […]
Social Media: A False Sense of Privacy
A friend of mine, Martin Husar, recently deleted all of his Facebook friends (myself included) and changed his personal page to “public”, allowing people to follow him rather than friend him. Out of curiosity I reached out to Martin and asked him why. He responded by publishing an awesome blog post that addresses the realities […]
Do Fake Twitter Hacks Result in Lost Brand Credibility?
So the truth is out. Chipotle faked their Twitter hack to promote their “Adventurrito” marketing campaign. Some might even say that the fake Twitter hack worked, leaving the brand with 4 thousand new followers and lots of people talking. We’re starting to see more and more organizations fake Twitter hacks as an attempt to create […]
Weekly Roundup of Awesome Links: Week of July 22nd 2013
This week was all about new technology and what it means for your company or organization’s crisis management. We talked mobile apps, Google Glass and how to make embracing technology part of your corporate culture. It’s an assortment of posts that you won’t want to miss! From the Crisis Intelligence Blog: 5 Benefits of Using […]
5 Ways to Make Embracing Technology Part of your Corporate Culture
Yesterday I talked about how your company or organization needs to embrace technology in order to truly be crisis-ready. Today, I thought it might be beneficial to discuss some ways for your company or organization to learn how – and to actually commit to – embracing new technologies as they emerge. Watch: What Does Google Glass […]
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