Let me ask you a question: How often do you monitor your Facebook Fan page? If someone started writing comments to your fans from your fan page, pretending to be you and causing havoc, how long would it take you to notice? I ask because this exact situation recently happened to the brand “Just Jeans”, […]
Sexism is Alive and Well – and a Major Risk Issue
Editor’s Note: This is a guest article by Tony, Jaques. It was originally published on Jaques’ regular newsletter, Managing Outcomes. Sexism – or an allegation of sexism – has become an increasingly important reputation risk for individuals, politicians and corporations. And these claims sometimes arise from what US crisis expert Jonathan Bernstein has called “mind-blowingly unprofessional” […]
Are You Violating Your Employees Right To Free Speech?
A friend of mine’s sister recently went through an ordeal at her work. An ordeal that I am completely opposed to and find a violation of her personal privacy. Let me paint you a picture without giving away any names (simply out of respect for my friend’s young sister). Let’s call the girl Anne. Anne […]
American Apparel and The Lesson I Want You To Learn From Their Mistake
Sometimes it seems as though people just aren’t learning! How many public and viral mistakes need to be made before companies decide to learn from them? If you think I’m talking about the most recent outrageous marketing attempt made by American Apparel, then right you are! If you haven’t already heard, American Apparel thought it […]
Was This Social Media Campaign Free Speech or Cyberbullying?
Editor’s Note: I am pleased to be providing you with a guest post by the very talented, Dr. Tony Jaques. When a social media campaign forced advertisers to abandon a high profile Australia talkback radio show, some people cried “censorship” and “cyber-bullying” while others said it was just online democracy at play. The controversy began […]
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