Editor’s Note: The following post was written by Tony Jaques, an Australian Issue and crisis expert and author of the online newsletter Managing Outcomes. It all started when Nestle made a minor change all around the world to one of its leading baby formula products. Unlike anywhere else, some Australian mothers started a social media campaign […]
Online Transparency: Can There Be Too Much? (Free Webinar)
As you know, transparency and honesty are an important rule of social media. But where do you draw the line? How do you know when you’re being too transparent, in the sense that you may open yourself up to a social media attack, verses being just transparent enough? This is a question that many businesses […]
GoDaddy Crisis Reviewed: A Pass in Social Media Crisis Communications
On Monday morning GoDaddy experienced a major crisis when thousands of their customers’ domains and websites went crashing down. As a dominating company within their industry, this was a big deal. Thousands of businesses were left without websites and you can imagine the onslaught of frustration, anger and annoyance that flushed the web in an […]
Bic For Her: The Latest in Social Media Attacks
If you haven’t heard, Bic is in the midst of the latest online attack for their “Bic For Her” new line of pens. Pens designed and marketed specifically for women: What’s the word on the street – or rather the voice on the web saying? Many find themselves insulted with this new line and the […]
Social Media Monitoring and Restrictions: A Former Student-Athlete’s Perspective
Editor’s Note: The following is a guest post by former student-athlete, Karen Freberg, who shares her experience with Universities’ social media monitoring, policies and restrictions. Athletic departments have taken an active role in not only engaging in social media promotional activities to increase their brand presence among their fans, but also to use it to […]
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