Last week on The Crisis Show, we talked about the new Twitter Rotation Curation campaign that sweden originally started. What is a Twitter Rotation Curation? If you haven’t heard of it, a Rotation Curation is a new type of Twitter campaign aimed at increasing global awareness of a country. A targeted Twitter account gets a […]
Starbucks’ Lesson: A Social Media Attack Can Arise When Least Expected
Starbucks found themselves in a little conundrum this week when they tweeted to their Argentina customers, apologizing for a temporary supply shortage, and therefore the temporary use of non-branded cups and sleeves – made in Argentina. Typically, this would have been a smart and well-received message from the coffee brand. However, there are exceptions to […]
Politicians and Social Media: Francois Legault’s Sexist Twitter-Storm
It’s always great to see politicians taking on the new world of media and becoming proactive on social media. Francois Legault, leader of the recently formed CAQ (Coalition Avenir Québec, translated: “Coalition for the Future of Quebec”) in Quebec, Canada, is one such politician. Incidentally, with his new found hobby and lack of experience, he found […]
How Powerful Can One Unhappy Customer Truly Be?
I had this question asked to me recently: “Honestly, how powerful can one unhappy customer – one voice – truly be?” This question was asked in a discussion regarding social media and the risk it imposes on companies and organizations. With all the real-life examples of the power that one voice can have in this […]
Can McDonald’s New Truth Campaign Launch Them Into a Social Media Attack?
McDonald’s has been playing their cards at attempting honesty and transparency. A smart move for the brand who is often accused of quite the opposite. Within one of their Canadian websites, they offer customers the opportunity to ask them any question that’s on their mind. McDonald’s then replies directly to the question either by written […]
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