What do Ryan Lochte and Paula Deen and have in common? They are both personal brands who have suffered negative material impact due to poor judgment and unethical (public) behavior. As professionals, we’re all personal brands. We represent ourselves in the professional world just as much as we represent the organization for which we work […]
Was the Dallas Police Department Crisis Ready?
Over the last week, the world has watched as the U.S. struggles to manage a nation-wide crisis. It’s one we’ve seen before – but, like lessons in life, crises don’t go away until they’re truly learned from and managed. But while every police agency across the country plays a role in the management of this […]
What Is Your Organization’s Threshold for Firing Someone For Personal Misconduct?
Earlier this month, a portfolio manager at a large hedge fund, Moore Capital Management, was fired for having thrown what was labelled as a “Wolf of Wall Street-style pool party” that garnered a lot of (negative) attention on social media and within the press. To paint a picture of this 4th of July party in […]
When Is It OK to Implement an Offensive Crisis Management Strategy?
What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. But you and I, we’re not the majority of people, are we? We therefore know that the truth […]
Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not
Image credit: GaudiLab/shutterstock.com I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. In this day and age, the truth is that whether we like it or not, they are both reflective of one another. And in […]
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