As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. If you’ve been following along, then you know that my take is that there is more to gain in leveraging social media to communicate with your audiences in […]

Last week I wrote about the Hotel that had a policy where they would fine newlyweds $500 for negative online reviews, whether written by the newlyweds or by any of their wedding guests. (If you haven’t read the post, yes this is a true story, as shocking as it sounds.) Today, I want to point […]

Every semester, I give a guest lecture to Eric Chandler’s NYU PR & SM Continuing Education Course. Eric has designed the course to provide his students with practical learning. At the start of the semester, the students are provided with a client (an existing organization) who is looking to launch a PR campaign on social […]

Union Street Guest House, a hotel in Hudson, New York, is being slammed for a policy they put in place in order to prohibit wedding parties from posting negative online reviews about them. The policy, located on their website, stated that newlywed couples would be fined “$500 for any negative review posted on the internet […]

Yesterday we discussed managing crises with visual content, where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan. What I didn’t mention, is to not let visuals become […]