Last week I wrote about the Hotel that had a policy where they would fine newlyweds $500 for negative online reviews, whether written by the newlyweds or by any of their wedding guests. (If you haven’t read the post, yes this is a true story, as shocking as it sounds.)
Today, I want to point something important out. The hotel’s (ludicrous) policy was posted to their website last year, yet it only went viral against them last week.
This is important to realize and here’s why:
- Just because you get away with something for a while, it in no way means that you’ll get away with it forever – not in today’s virally connected world.
- They had all this time to smarten up their act and delete this nonsense before it went viral. This means that the excuse they used of “it was meant to be taken down long ago”, is not a valid excuse at all. If it should have been deleted (or rather, never published in the first place) and you didn’t delete it, then you’re probably deserving of the repercussions you’re now facing.
So, now that I’ve made my point, let me ask you: What risks are currently lingering that you’d be wise to prevent before they explode?
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.