For those of you who attended my “Effective Issues Management in this Digital Age” workshop at the CPRS National Summit in Banff last week – and even for those of you who didn’t – here’s a wrap up of the great questions that were asked: Q: How can we enable our team to respond to […]
What Does Canada’s New Anti-Spam Legislation Mean for your Organization?
The Canadian Government has introduced a new Anti-Spam Legislation. This Act takes effect on July 1, 2014 and applies to Canadian organizations or individuals sending commercially electronic messages to other Canadian organizations or individuals. If you fall into one or both of these categories, here’s what you need to know: What does Canada’s new Anti-Spam Legislation mean for your organization? […]
Hashtag Brandjack Campaigns – Lessons From #AskChevron
Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. But what if a hashtag campaign targeting your organization is launched by someone else? And worse, what if it gets picked up and begins to go viral with negativity about your organization? Chevron was recently […]
The 7 Deadly Sins of Crisis (Mis)Management
By Patrice Cloutier We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis. When they do, it pays dividends and […]
Free Issue Management Response Flowchart
Click here to download this flowchart Effective issue management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of putting their issue management to practice. When it comes to your organization’s issue management, equipping your frontline with a response flowchart is essential. A good […]
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