Happy Friday, fabulous readers! I’m actually taking the weekend off this weekend (unless, of course there’s a crisis that demands my attention) and I can’t wait because I can’t remember the last time I took some time to, well, not work! It’s been a crazy few months here at MACM and I’m looking forward to […]
Your Online Reputation IS Your Reputation
And that’s the truth. Today’s “word of mouth” is expressed and shared on social media which impacts your search engine rankings. When prospective clients and customers are in need of a product or service, they first Google it and then mozy-on over to the reviews, articles and other forms of online content that may provide […]
When and How Should your Brand Address Controversial Issues and Topics?
I was recently asked an excellent question by a reader, via email. The question went as follows: Hello Ms. Agnes, I enjoy following your site and continue to learn from your expertise as I branch out. If you do not mind, I have a question about a tweet you posted that some might say is […]
Why I Dislike the Term “Social Media Crisis”
The term “social media crisis” has lost all meaning. With everybody calling every issue that takes place on social a crisis, and with social media marketers, PR professionals and others claiming that they’re “social media crisis specialists” I have no choice but to roll my eyes and laugh… and help my readers not fall into […]
Weekly Roundup of Awesome Links: Week of November 11th 2013
Posts from the Crisis Intelligence Blog The Focus of Good Crisis Management Is Always Long-Term Google Helps Locate Missing People in the Wake of Super Typhoon Haiyan How Google Ad Endorsements Affect your Online Reputation What Impact Does Customer Service have on your Company’s Issues Management? More articles worth your attention How to Opt Out […]
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