Over the past few years, we’ve come to learn that one person can go a long way in wrecking havoc on a brand. Dave Carroll was one of the first to prove this point brilliantly with his “United Breaks Guitars” YouTube trilogy. But what about the incidents that occur that senior management never hears about? […]
The Secret to Successful Crisis Management in the 21st Century
There’s no denying it. Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. These changes include: heightened stakeholder expectations of two-way communication and transparency in a crisis; amplifying the speed at which organizations need to be prepared to respond and communicate in a crisis; the fact that it […]
How To Prevent Crises In Your PR and Marketing Campaigns
I’ve got a question for you. It’s an important question so I really want you to close all distractions and put a good 30 seconds of thought into contemplating it. My question is… how does something like this happen? Bud Light’s #UpForWhatever campaign lead them to make the brilliant decision to write “The perfect beer […]
Does Wikipedia Present Risk to your Organization or Industry?
Wikipedia, “the world’s most successful online encyclopedia.” It ranks extremely well in the search engines and is a crowdsourced initiative. There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. When building up your online reputation, it’s a good thought to have a Wikipedia page, but there […]
War of Ideas: How to Fight and Win on the Social Media Front (Part 3)
Part 3: Countering Terrorist Propaganda in this War of Ideas As I mentioned in part one of this blog series, I recently keynoted at NATO’s Public Diplomacy Forum in Brussels. Some of the most interesting things I had the opportunity to learn about during my time at this conference were some particular tactics that terrorist […]
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