There’s no denying it. Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. These changes include: heightened stakeholder expectations of two-way communication and transparency in a crisis; amplifying the speed at which organizations need to be prepared to respond and communicate in a crisis; the fact that it is becoming increasingly difficult for you to get ahead of the story and position your organization as the narrative of its own crisis.
But whether we like it or not, these are today’s crisis realities and successful crisis management depends on your team’s ability to manage these real-time challenges that the digital landscape presents, while simultaneously managing the actual crisis in real-time.
The big question…
If these are today’s crisis realities, how can you arm your team with the skills, mindset and tools to make these realities and challenges work for your organization rather than against it? In other words, what is the secret to successful crisis management in this 21st century?
This is the topic of my TEDx Talk, which I delivered in LA earlier this year. Within this 18 minute presentation, I discuss the impacts that the digital landscape have on crisis management and I provide THE secret to successful crisis management in this 21st century.
With that said, I won’t make you wait any longer! Here is the secret to successful crisis management in the 21st century:
A little about TEDx and a huge thanks to the City of LA
As you may or may not know, TEDx Talks are meant to by inspirational presentations that last no longer than 18 minutes. They’re suppose to educate, inspire and motivate their audience. I can only hope that I did the TED name justice in my presentation, and I’d like to thank my colleagues and friends at the City of LA’s Emergency Management Department for offering me the opportunity to take part in their outstanding event. They really went above and beyond in all aspects of this conference and I couldn’t have been more honored to share the day with them!
TED is all about sharing ideas, provoking thought and inspiring action. With that said, I’d love to hear your thoughts on my presentation and what you think it takes today to successfully manage a crisis. Feel free to email me your thoughts and experiences, or share them in the comments section below.
I can’t wait to hear from you!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.