I’m having a hard time believing that it’s already August! I suppose it’s really true what they say, time flies when you’re busy and having fun. In case you were busy and missed out on some really awesome crisis management-related articles this week, below you’ll find a roundup of my favorites. Have a great weekend […]
Crisis Management Infographics Worth your Attention (part 3)
Every once in a while I bring back some of the crisis related infographics that you have all really enjoyed. Today, is one of those days! Below you’ll find 4 infographics on PR through the years, the benefits of having a social CEO, your online reputation management and social media and disaster response. Enjoy! Infographic: […]
What Do Your Brand Values Have to do With Your Crisis Communications?
The answer is just about everything! Let me put it this way: your brand’s values are what connect you to your stakeholders. It’s upon these shared values that relationships are built, bonds are formed and credibility is earned. In a crisis, it’s easy to get swayed, lose track of these values and succumb to peer-pressure […]
Social Media: A False Sense of Privacy
A friend of mine, Martin Husar, recently deleted all of his Facebook friends (myself included) and changed his personal page to “public”, allowing people to follow him rather than friend him. Out of curiosity I reached out to Martin and asked him why. He responded by publishing an awesome blog post that addresses the realities […]
Do Fake Twitter Hacks Result in Lost Brand Credibility?
So the truth is out. Chipotle faked their Twitter hack to promote their “Adventurrito” marketing campaign. Some might even say that the fake Twitter hack worked, leaving the brand with 4 thousand new followers and lots of people talking. We’re starting to see more and more organizations fake Twitter hacks as an attempt to create […]
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