We see promoted tweets for marketing campaigns all the time on Twitter. But what about using a promoted Tweet to communicate your message in a crisis? I saw this done recently and thought “what a great idea!” It was actually United Airlines that recently promoted a Tweet on the top of their Twitter stream to report […]
How to Use Your Page’s Bio in a Crisis
Recently on The Crisis Show we talked about the recall Gills Onions experienced. During the discussion, Rich Klein made the comment that though they were in the process of a serious recall, they hadn’t done a good job at noting it anywhere on their Facebook or Twitter pages. They continued to promote and run campaigns, […]
How To Draw a Line Between Negative and Unacceptable Comments On Facebook
I’ve spoken before about the difference between negative comments and unacceptable comments, so as you know, there’s a big difference. Quick overview Negative comments need to be responded to and give you the opportunity to turn an unhappy customer or fan into a life-long advocate. Unacceptable comments are unacceptable and should be deleted. But where […]
Why You Shouldn’t Create Fake Social Media Accounts to Support Your Brand
When faced with negative criticism online, have you ever considered creating some fake social media accounts (or pay a company to) and have those fake accounts come to your defense, responding to the negative commentators in support of your brand? If so, did you think “no one will ever know for sure” and that it’ll […]
8 Questions to Help You Prepare Your Company For a Social Media Crisis
What obstacles and potential threats does social media present to your company or organization? What are the red flags that mean your company may be under social media or online attack? What is your first response strategy to responding to a potential online threat? These are all important questions that you should absolutely have defined […]
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